Kentucky Wildlands campaign promotes Southeastern Kentucky as a regional tourist destination | Lifestyles

SOMERSET, KY — The Kentucky Wildlands introduced in the present day the launch of a state-wide media marketing campaign to advertise southern and jap Kentucky as a regional vacationer vacation spot. By promoting throughout print, tv, out of doors, digital and social media shops, the strong marketing campaign is designed to draw greater than 22 million media impressions.

“The Kentucky Wildlands media marketing campaign showcases one of the best that this huge, majestic area has to supply,” mentioned Tammie Nazario, who directs The Kentucky Wildlands, a regional advertising and marketing program of the nonprofit Jap Kentucky PRIDE, Inc.

“For too lengthy, our area’s mild has been hidden beneath a bushel, so this marketing campaign is designed to disclose the realm’s distinctive magnificence, wealthy tradition, boundless journey and limitless alternatives,” Nazario mentioned. “Bigger than Yellowstone and Yosemite Nationwide Parks mixed, this gigantic playground is within the yard of enormous media markets, comparable to Louisville and Cincinnati. The marketing campaign focuses on our pure wonders, out of doors leisure adventures and cultural experiences, that are effectively definitely worth the drive.”

“This media marketing campaign is simply the most recent step in our complete plan to market southern and jap Kentucky with a unified voice, complementing the tourism efforts of our native communities. In lower than a 12 months since launching The Kentucky Wildlands model, we have now established a social media presence, interactive web site, media marketing campaign, hospitality coaching program and persevering with training scholarship for native tourism professionals. Simply final week, our public relations agency toured the area to plan extra publicity. We’re dedicated to the success of The Kentucky Wildlands.

Trying forward, Nazario defined that the following part of The Kentucky Wildlands initiative will likely be designating the area as Kentucky’s first and solely Nationwide Heritage Space. On the path of Congress, the Nationwide Park Service is figuring out if the area’s pure, cultural and historic sources mix to kind a cohesive, nationally essential panorama. If the Nationwide Heritage Space standing is achieved, then the area will obtain technical help and federal funding by means of the Nationwide Park Service.

“In September, we’ll host city corridor conferences to share info and reply questions in regards to the Nationwide Heritage Space course of,” she mentioned. “We’ll announce these conferences through our web site and social media, so please look ahead to these.”

For extra info, please go to www.exploreKYwildlands.com or contact The Kentucky Wildlands workplace in Somerset at 888-577-4339 or administrator@kywildlands.com.